Feeling Momentum in the 2018 Olympic Bid Campaign
Entering into the final stretch of the 2018 Olympic Winter Games bid race, PyeongChang is hugging the rail, ahead by a nose. Munich is approaching from the outside, gaining ground as the two head to the wire. Annecy is a couple lengths back, and fading.
Okay, this isn’t a horse race. And it takes votes from International Olympic Committee (IOC) members, not horsepower, to win. But this isn’t an irrelevant analogy. We can draw a lot from a hypothetical three-horse race that has come down to the wire, and apply it to the 2018 Olympic bids.
Out-of-the-gate, PyeongChang established itself as a front-runner; this position earned from past bid experience and two consecutive second-place finishes. But this time there is a new jockey, bid CEO Yang Ho Cho who is also the head of Korean Air.
Munich also left the gate quickly – but at a slower pace. This is Munich’s first Winter Games bid so plans, concepts and relationships need to be established creating some early overhead. But with the strong support of Thomas Bach – head of the German Olympic Sports Confederation and IOC Vice President – the German bid had decent odds.
Annecy left the gate last – a slow start for this new bid with leader, Edgar Grospiron, at the time admitting his team was disorganized and underfunded. At this point, Annecy is the outsider.
Then, the IOC made things official after the first turn when they released the results of the initial evaluation reports and named the accepted candidates. PyeongChang and Munich were given top marks while Annecy received a stern warning – improve quickly or you’ll have no chance. It’s likely that had this not been the smallest field of applicants since the early 1980’s – Annecy would not have made the shortlist.
So Annecy changed its stride by reinventing its deficient venue plan as the IOC requested. But this wasn’t enough.
In late 2010, Grospiron resigned claiming that his bid didn’t have a chance with the current level of funding. The Annecy bid team reacted by appointing new CEO Charles Beigbeder, a successful entrepreneur who had the economic and political might to raise more funds and solve some burning issues – but there was a lot of ground already lost.
Munich remained close but was running sluggish due to some annoying issues including a stand-off with an owner over required land at a downhill ski venue and upcoming referendums in the small town of Garmisch-Partenkirchen where opponents feared the negative impacts of the Games.
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MUNICH, GERMANY - JANUARY 25: Google Chairman and CEO Eric Schmidt delivers the closing keynote speech at the Digital Life Design (DLD) conference at HVB Forum on January 25, 2011 in Munich, Germany. DLD brings together global leaders and creators from
Munich is approaching from the outside, gaining ground as the two head to the wire. Annecy is a couple lengths back, and fading. Okay, this isn'ta horse race. And it takes votes from International Olympic Committee (IOC) members, not horsepower,
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