Workshop tells businesses how to get on digital map

Shane Bradt, geospatial extension specialist for the University of New Hampshire Cooperative Extension, recently presented information on how to put businesses on the digital map, giving fishermen and small businesses the opportunity to reach new clients who are increasingly tech-savvy.

About 30 fishermen and small business owners attended the Fisheries Roundtable discussion on June 13 at the Portsmouth Public Library, co-hosted by the Northeast Consortium and N.H. Sea Grant. The workshop was part of a collaboration between UNH Sea Grant Extension fisheries and UNH Cooperative Extension GIS programs in support of the retraining efforts of the Lobster Trade Adjustment program funded through the U.S. Department of Agriculture.

For many business owners, marketing products and services to the public in the digital age can be confusing due to the increasing number of options and the pace at which they are changing, Bradt told the group.

He says while there's still value in traditional forms of advertising in newspapers, fliers, phone book listings or roadside ads, the trend is turning away from these to focus more on computer-based information via the Internet, home computers, cars' GPS systems, and on smartphones.

"It's important to get your business listed correctly on online maps so people can find you," Bradt says. "Even if you personally don't have a smartphone, many of your potential clients may have one."

Bradt says as of July 2010, there were about 53.4 million smartphone users in the United States, and projections estimate smartphone users will outnumber users whose cell phones don't have Internet access by late this year.

"This represents a seismic shift in the way people find and access information," says Bradt.

Smartphones take advantage of GPS devices and online mapping databases to provide suggestions for, say, restaurants that serve lobster, and then provide directions to walk or drive there.

For the technologically savvy, this on-the-go information helps them to quickly and easily find what they're looking for. For fishermen looking to connect with new markets and dealers, this is an easy way to get their business information listed with little or no cost.

For the small business owner or fisherman looking to direct more business through his or her door, getting business information into the most relevant databases is key.

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Workshop tells businesses how to get on digital map

The workshop was part of a collaboration between UNH Sea Grant Extension fisheries and UNH Cooperative Extension GIS programs in support of the retraining efforts of the Lobster Trade Adjustment program funded through the US Department of Agriculture.



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UNH Cooperative Extension News: NH Timberland Owners Association ...

Featuring compelling stories about 12 families who were and are key to the NHTOA and forest products industry in New Hampshire, the 112-page soft cover book also includes a fascinating selection of historic photographs. Reflecting the organization’s membership, the people in the book include landowners, loggers, foresters and mill owners.

Edited by Stephen Long, founding editor of Northern Woodlands magazine, the book offers a glimpse of the past and a look to the future of New Hampshire’s forests, forest-products businesses and the NHTOA.

“Writing, editing and designing this book required expertise from top-notch professionals,” said Jasen Stock, executive director of the NHTOA. “Without their help completing this project would have been impossible.

“This book offers informative and engaging stories about some of the people and families in New Hampshire who for several generations have made their living from the forest,” Stock said. “These folks are passionate about their work and the land. They’re also smart, creative and determined. As they tell their stories, this comes through loud and clear.”

UNH Cooperative Extension staff contributed five of the ten family stories in the book. “Seeing the finished book was inspirational,” said Kristina Ferrare of UNH Cooperative Extension, who contributed the story about the Colby family. “The stories really convey a sense of history and pride in New Hampshire. I am pleased to have had the privilege of meeting the Colby’s and telling their story.”

Landowners and businessmen in the North Country established NHTOA in 1911 as an organization that would prevent and fight forest fires. Today, the NHTOA is a statewide trade association that draws members from all aspects of the forest products industry including landowners, foresters, loggers, truckers, mill owners, secondary manufacturers and others engaged in the industry.

The association promotes private and public working forests by encouraging responsible land management and supporting a strong forest products industry. NHTOA partners regularly with UNH Cooperative Extension to deliver their educational programming.

              The limited-edition book costs $36, which includes shipping and handling. Orders are available from the NHTOA at (603) 224-9699 or by e-mail at offmgr@nhtoa.org.   Order forms are available on the NHTOA web site www.nhtoa.org .


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